Alfredo Ron Rodríguez

Planning and execution of Spotify campaigns for different Latin American countries for several vertical business units.

Accompaniment to the client in the fulfillment of commercial and brand objectives through the use of the Spotify Advertising platform.

Planning and execution of campaigns on Google, Meta and other media for a healthy eating e-commerce platform.

Design of business cases and search for commercial opportunities in new digital sales channels.

Development of commercial opportunities for key accounts with presence on advertising platforms such as Google and Meta.

Coordinate the planning of regional campaigns, analyzing their performance in web traffic and sales, as well as other spaces such as official stores, regional product launches, and keywords. The findings of these analyses allowed the implementation of regional improvements in the navigation of Linio users and the implementation of special marketing projects.