Summary
Overview
Work History
Education
Skills
Timeline
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Avenida Presidente Kennedy

Marketing Expert
Las Condes,RM

Summary

Professional Summary (About Me) Bachelor's degree in marketing, Economic Engineer, MBA. Extensive experience in the areas of Marketing, Alliances and Commercial. Strategic, analytical, results-oriented nature. Extensive experience in the development of Marketing Campaigns, Demand Generation, Strategic Marketing, Customer Relations, Loyalty Plans and Marketing Automation. Proficiency in English ( Lynn University 1990) and CRM, certifications in Social Media Expert, Professional E-commerce Manager, Email Marketing Expert from Social Media Institute and certification in Digital Marketing Techniques (Pontificia Universidad Católica de Chile).

Overview

23
23
years of professional experience

Work History

Marketing and Alliance Manager

Esri Chile
Las Condes Santaigo, Región Metropolitana de Santiago
07.2017 - Current
  • Worked with Sales and Training departments to facilitate communication and deliver personalized solutions to customers.
  • Generated new business and referral clients in partnership with Partners, Alliances and Regional Office
  • Worked with Sales, training and Professional Services departments to facilitate communication and deliver personalized solutions to customers.
  • Monitored issues carefully and reached out to customers to provide immediate resolution and maintain satisfaction.
  • Built and maintained relationships with new and existing clients while providing high level of expertise.
  • Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
  • * Leader of the marketing team, focused on achieving business objectives and optimizing marketing operations.

    * Responsible for all Marketing functions

    * Development of the Strategic Marketing Plan and Marketing Actions and Initiatives aligned with the objectives and approaches of the company

    * Responsible for Marketing Campaigns (email marketing, events, paid ads, RRSS, earned media, offline media). Definition of messages, content and strategies for Demand Generation.

    * Implementation of Strategic Marketing and Demand Generation.

    * Responsible for the company's CRM Update Program (SalesForce).

    * Development of Marketing content: Success Stories, Case Studies, Brochure, E-book, White Papers, corporate videos by industry, audience and lead Nurturing

    * Responsible for the qualification and maturation process of Marketing Qualified Leads.

    * Responsible for the design, execution and Strategic Alliances Plan.

    * Budget Management of the Area.

    * Direction, planning, execution and measurement of events (Operational and Strategic Marketing).

    * Implementation of potential marketing activities for strategies by industry.

    * Control and Management of Marketing Indicators and KPIs. Responsible for compliance.

    * Selection of the Staff and Training of the Marketing Team

    * Management of the Large Alliances Program (Microsoft, SAP and Autoodesk)

Founder and Owner

Cafetales de Altura
Las Condes Santaigo, Región Metropolitana de Santiago
01.2015 - 09.2019
  • Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
  • Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
  • Investigated and addressed business development challenges to proactively mitigate problems.
  • Drove implementation of new market expansion to propel business forward and adapt to market changes.

Customer Marketing Manager

Maicao
Las Condes Santaigo, Región Metropolitana de Santiago
12.2013 - 08.2014
  • Devised product pricing strategies and trade marketing investments to support growth.
  • Created trade marketing strategies to communicate strategies to 7-member team.
  • Balanced profit, volume and share objectives to deliver long-term growth.
  • Measured marketing program effectiveness via regular monitoring of KPIs.
  • Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
  • Translated brand marketing plans into customer marketing actions through email campaigns and Loyalty Program.
  • Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
  • Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.

Director of Sales

Marriott Hotels
Las Condes Santaigo, Región Metropolitana de Santiago
11.2009 - 03.2013
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
  • Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking.
  • Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.

Sales Manager

Marriott Panama
Panama, Panama
02.1999 - 10.2009
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
  • Improved sales processes to streamline customer acquisition and onboarding strategies.
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements.
  • Conducted research to target, engage and partner with suppliers, negotiating beneficial, cost-saving deals.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
  • Organized promotional events and interacted with community to increase sales volume.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

Education

MBA - International Business

Universidad Católica Santa María La Antigua

Master - Economic Engineering

Bachelor´s Degree - Marketing

Skills

    CRM

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Timeline

Marketing and Alliance Manager

Esri Chile
07.2017 - Current

Founder and Owner

Cafetales de Altura
01.2015 - 09.2019

Customer Marketing Manager

Maicao
12.2013 - 08.2014

Director of Sales

Marriott Hotels
11.2009 - 03.2013

Sales Manager

Marriott Panama
02.1999 - 10.2009

Bachelor´s Degree - Marketing

Master - Economic Engineering

MBA - International Business

Universidad Católica Santa María La Antigua

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