Camila Ergueta
International Business
Melbourne,Melbourne
Summary
Dynamic leader with a proven track record at AbInbev, enhancing brand visibility and driving market expansion through analytical thinking and influential leadership. Expert in project management and interpersonal communication, consistently achieving cross-functional team success and operational improvements. Skilled in leveraging data-driven strategies for optimal results, with a focus on continuous improvement and adaptability.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Marketing Innovation Leader
AbInbev
12.2022 - Current
- Mentored junior staff members, helping them develop leadership skills and advance their careers within the organization.
- Led cross-functional teams to achieve company Renewal Rate Goal by +10pp, fostering a culture of collaboration and innovation.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Overcame challenging deadlines in projects such as the change of visual brand identity of brands Paceña (including adding a new neck foil in the bottle) and Huari with resource limitations by reallocating and focusing on priority tasks.
- Trained employees on innovation processes (business cases, P&L, etc.), and assigned duties.
- Maintained team flexibility and embraced change to adapt within dynamic markets.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Created and managed project plans, timelines, and budgets.
- Maintained database systems to track and analyze operational data.
Senior Marketing Analyst
AbInbev
12.2020 - 11.2022
- Successful launch of a new beer brand achieving brand awareness by +10pp.
- Decreasing brand's bounce rate and increasing conversion rate by developing and executing targeted marketing campaigns according to the context (Get vaccinated, do it for everyone.).
- Analyzed customer feedback data to improve overall consumer experience and satisfaction levels across multiple touchpoints (packaging, media, etc.).
- Utilized advanced analytics tools to monitor campaign performance, making data-driven adjustments as necessary for optimal results.
- Managed social media platforms effectively, driving organic traffic and enhancing online presence through creative content creation.
- Conducted market research to identify new opportunities for growth and expansion within target markets.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Managed various campaigns to achieve company's main commercial goals.
- Researched and evaluated potential new markets and products.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Negotiated contracts with vendors and partners, ensuring cost-effective solutions without compromising quality or service levels.
- Optimized marketing budgets for maximum return on investment through cost analysis and strategic planning.
- Established strong relationships with industry influencers, increasing brand visibility and credibility.
Marketing Analyst
AbInbev
05.2019 - 11.2020
- 1Organized successful promotional events such as Origenes Huari that generated buzz around major company announcements, building anticipation among consumers and stakeholders alike, which generated great results (+13pp purchase intent.).
- Enhanced brand visibility by conducting thorough market research and identifying key target audiences.
- Conducted regular audits of company''s online presence, identifying any inconsistencies or areas for improvement in terms of brand messaging and visuals.
- Partnered with agencies to develop creative copy for social channels (digital and traditional media).
- Engaged third-party partners to identify new opportunities within social space, audit industry and competitors.
- Analyzed third-party data and investigated new growth opportunities.
- Developed comprehensive reporting mechanisms to track effectiveness of branding initiatives over time, allowing stakeholders to make informed decisions on future investments.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Established and managed relationships with external stakeholders (creative agencies, PR agencies, BTLs, pop material distributors, etc.).
Logistics Planning Analyst
AbInbev
10.2018 - 04.2019
- Utilized advanced analytics techniques to identify trends in supply chain data, driving informed decision-making around operational improvements.
- Improved supply chain efficiency by analyzing data and identifying areas for process improvements.
- Collaborated with cross-functional teams to develop integrated logistics plans, improving overall company performance.
- Evaluated supplier performance and initiated corrective actions when necessary, fostering strong relationships with vendors.
- Conducted data analysis to identify bottlenecks in supply chain and develop solutions to optimize operations.
- Supported senior company leaders by delivering reports outlining performance to drive process improvements.
- Reported on supply chain KPIs to verify compliance with established standards.
- Conducted regular audits of warehouse operations, ensuring proper procedures were followed and maintaining compliance with regulatory requirements.
Marketing Intern
AbInbev
09.2017 - 09.2018
- Conducted market research to identify target audiences and optimize marketing efforts.
- Generated reports to support the development and implementation of marketing plans.
- Wrote engaging and successful marketing, advertising, and website copy.
- Compiled and presented reports on campaign performance, offering recommendations for future initiatives.
- Assisted in the planning and execution of successful product launch events.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
Education
Bachelor of Arts - International Business
Escuela De La Produccion Y Competitividad
La Paz, Bolivia 01.2014 - 10.2018
High School Diploma -
Saint Andrew's School
La Paz, Bolivia 01.2012 - 12.2013
Skills
Motivating Teams
Project Planning
Time management abilities
Project Management
Problem-solving abilities
Adaptability and Flexibility
Interpersonal Communication
Process Improvement
Continuous improvements
Influencing Others
Motivating Teams
Accomplishments
- Collaborated with team of 30 in the development of the new visual brand identity of Paceña (first change ever in 100 year brand history).
- Achieved innovations net revenue target by completing renewal rate management with accuracy and efficiency.
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Marketing Innovation Leader
AbInbev
12.2022 - Current
Senior Marketing Analyst
AbInbev
12.2020 - 11.2022
Marketing Analyst
AbInbev
05.2019 - 11.2020
Logistics Planning Analyst
AbInbev
10.2018 - 04.2019
Marketing Intern
AbInbev
09.2017 - 09.2018
Bachelor of Arts - International Business
Escuela De La Produccion Y Competitividad
01.2014 - 10.2018
High School Diploma -
Saint Andrew's School
01.2012 - 12.2013
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