Carlos Diaz

• Reporting to Board, oversees overall management of company
• With over 300 employees covering national territory updated business processes, operational technology, products and team makeups to generate more business opportunities and maximize bottom-line profitability.
• Implemented entire new customer service platform comprising Augmented Reality support, CRM, Customer Service Suite and online AI driven equipment monitoring Operational Center.
• Implemented effective e-commerce channel that added close to USD1M in new yearly revenue stream..
• Turned around declining sales and bottom-line results to profitability with healthy 20% YoY growth and increased Operational Result by 43% thru Q3 2022. Increase headcount to revenue productivity by 43%.

• Reporting to Sales VP Americas in Blue Bell PA, is in charge of leading all sales and business development efforts in Chilean market to achieve its U$8M dollar new and recurring sales plan
• Increased revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis. Focusing mainly on Cybersecurity, Digital Workplace and Core Banking Software portfolio
• Develops new channel structure including large telecom operators in country to sell distribute and serve Unisys Cybersecurity portfolio.
• Closed deals in Cybersecurity at Health Insurance Company for U$1.5M, Renewed Core Banking System at large National Bank for U$3M, designed Omnichannel strategy in large retailer U$0.7M

• Reporting to Global VP Retail Services Sales in Atlanta, leads development and execution of Services Sales Strategy for region and it´s U$17M plan
• Drives sales with Regional Services General Managers and Retail sales force and Services Product teams to design and deliver high gross margin and winning service offerings
• Achieved all revenue targets in FY17 and setup up next FY by helping secure U$6M deal in Walmart Mexico in Q4 and renewing 2-year delayed contract for U$3M in Cencosud
• Implemented aggressive Managed Services Penetration Strategy closing early adoption pilots with large regional retailers to deliver services prior to official regional availability

• Reporting to COO in Israel oversees all new sales and sales operations in LATAM region overseeing 6 countries
• Turned around declining services and licensing business into double-digit growth operation and increased recurring maintenance revenues by 45%through customer condition renegotiation's
• Works directly with Senior Vice President for Global Delivery in Tel-Aviv in designing and implementing new Support and Pre-Sales model to reduce proposal building lead times and improving customer service by streamlining processes and functions
• Rescued several derailed Projects delivering new business at Banco Itaú for U$1.2M and Banco Nacional de Costa Rica U$1.7M, among others like Banco de Monterrey.

• Reporting to South America Sales and Partners Director is responsible for developing and leading execution of growth plan and sales strategy for largest accounts in region
• Generated double-digit growth business by generating Strong face to face sales approach, understanding and applying licensing and compliance gaps and creating value showing customers how to extend their legacy application life time
• Develops and closes large licensing deals in region like Banco de Bogotá U$1.2, Banco del Estado U$0.8M, Banco de Chile U$1.3M, Banco Nacional del Perú U$1.6M and Claro Colombia for U$0.7M
• Worked closely with local partners to deliver on Project implementation, leveraging UK based pre-sales teams for solution design.

• Holds multiple sales roles during stay at Microsoft serving different industries
• Most relevant achievements were:
• Turned around declining Financial Services Industry Sales, sustaining 20% YoY growth for three years
• Develops and closes largest deals to date at Banco de Chile U$12M and Banco Estado U$5M, using value-added strategy, extensive use of Business Case development and leveraging Microsoft´s customer experience Labs in US
• Highest Customer Sat rating for of all corporate segments for three years
• Manages and motivates an extended team of 6 presales specialists for complex solution development
• Designs and delivers several Corporate Citizenship initiatives like "My 1st PC"in a public private-partnership involving government sponsorship, national retailers and Microsoft technology or developing a High-performance Computing center for Biotech Foundation "Ciencia para la Vida"
• Creates a partnership with wholesaler TechData to build the first Microsoft Innovation Center in Latin America
• Met or surpassed his sales Budget during most of his tenure.

• Holds multiple sales roles during stay at IBM working mostly in Financial Services and Retail Sector. Most relevant achievements were:
• Leads the definition, adaptation and local execution process of IBM Software business strategy for SMB market
• Forms 6 people "partner-financed" sales force team dedicated to segment, following sales opportunities and business cadence in general
• Leads sale of multi-million dollar e-commerce Solutions for four largest retailers in the region Falabella, Almacenes Paris,Ripley and Johnsons becoming the undisputed market leader in the ecommerce space
• Builds the first IBM SW Innovation Center in joint venture with Wholesaler Ingrammicro
• Closes the largest Latam Systems Management deal to that day at Endesa Latin America for over U$2M in Licenses
• Overachieved his sales quota every year during his stay at IBM

• Built this business consultancy Company after leaving Microsoft.
• At CA1 we specialize in helping our customer with their Business Development needs in order to be successful in the Latam region. We see ourselves as working together in the development of effective sales strategies and demand generation initiatives

With specialized focus in the Tech industry we have generated thousands of new business prospects for companies of all sized througoht Latam