César Patricio Palma Gutiérrez
Industrial Civil Engineer
Santiago
Summary
Highly skilled and results-driven professional with extensive expertise in the automotive industry. Proven track record in developing successful dealer development strategies and managing dealer networks effectively. Experienced in contract negotiation and adept at building strong relationships with stakeholders to drive business growth. Proficient in data analysis and reporting, using insights to inform strategic decisions. Strong leadership abilities with a customer-centric approach, focusing on enhancing dealer satisfaction and optimizing operations. Effective communicator with excellent problem-solving skills and a collaborative mindset to achieve organizational objectives.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Market Intelligence & Pricing SubManager
Inchcape Americas
05.2024 - Current
- Conduct detailed market research and competitive analysis to identify trends, opportunities, and risks, providing actionable insights to support strategic decision-making.
- Develop and implement dynamic pricing models and strategies to maximize profitability while maintaining market competitiveness.
- Lead the development of accurate sales forecasts and demand planning based on market data, customer behavior, and historical trends.
- Collaborate with sales, marketing, and finance teams to align pricing strategies with overall business goals and market positioning.
- Manage the collection, analysis, and visualization of data to guide business decisions and measure the impact of pricing strategies.
- Supervise and mentor junior analysts, fostering professional development and ensuring the quality of deliverables.
- Managed a team of employees, providing necessary training and mentorship for their professional growth.
- Analyzed market trends to identify opportunities for growth or adjustments needed within the current business model.
Market and Product Lead
Inchcape Americas
09.2023 - Current
- Led market analysis and sales projections to guide strategic decision-making
- Analyzed new product initiatives for profitability and optimized pricing strategies
- Collaborated cross-functionally to align strategies across product development, sales, and marketing
- Monitored post-launch product performance, providing strategic recommendations
- Delivered presentations to automotive press and dealer network for product launches
- Developed product positioning strategies for future profitability
- Spearheaded electromobility projects and strategic planning for new energy solutions
- Led recommendations and development of tools supporting pricing decisions for senior management
- Collaborated with national agencies like Brazilian counterparts to develop digital tools for decision-making
- Created comprehensive documentation for each stage of product development, facilitating clear communication among all stakeholders involved in the process.
- Ensured compliance with relevant regulations and industry standards by staying abreast of changes in the field, and adapting product designs accordingly.
Market, Network Development and Product Lead
Inchcape Americas
03.2022 - 09.2023
- Conducted market analysis and sales projections to guide product development and network expansion
- Evaluated new product initiatives, optimizing pricing strategies for revenue growth
- Collaborated cross-functionally to ensure effective product positioning and strategy alignment
- Monitored post-launch performance, providing strategic recommendations for enhancement
- Presented to automotive press, dealer network, and stakeholders for launches and network development
- Designed and executed dealer training programs to enhance brand education and customer experience
- Developed strategic plans for network expansion, onboarding new partners and dealerships
- Led electromobility projects, driving sustainable mobility initiatives
- Implemented brand guidelines nationally, ensuring consistent brand representation
- Created comprehensive documentation for each stage of product development, facilitating clear communication among all stakeholders involved in the process.
- Ensured compliance with relevant regulations and industry standards by staying abreast of changes in the field, and adapting product designs accordingly.
Market and Product Analyst
Inchcape Americas
09.2017 - 03.2022
Education
Industrial Civil Engineer -
University Santo Tomas
01.2018 - 01.2021
Engineer - Automotive Mechanics and Electronic Systems
Inacap
01.2013 - 01.2016
Skills
Software
Leadership and Team Management
Market Research and Analysis
Strong Verbal and Written Communication
Strategic Planning
Cross-functional Collaboration
Advanced Microsoft Office
Staff development
Training and mentoring
Teamwork and collaboration
Timeline
Market Intelligence & Pricing SubManager
Inchcape Americas
05.2024 - Current
Market and Product Lead
Inchcape Americas
09.2023 - Current
Market, Network Development and Product Lead
Inchcape Americas
03.2022 - 09.2023
Industrial Civil Engineer -
University Santo Tomas
01.2018 - 01.2021
Market and Product Analyst
Inchcape Americas
09.2017 - 03.2022
Engineer - Automotive Mechanics and Electronic Systems
Inacap
01.2013 - 01.2016
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