FRANCISCA PINTO BARBIERI
Public Relations Officier
Santiago
Summary
Innovative Marketing leader with 6+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Digital Brand Manager
Cencosud
07.2022 - Current
- Strategy Development: Collaborate with the Leadership team to develop social media strategies aligned with overall marketing goals and objectives.
- Content Creation: Create and curate high-quality, engaging content for social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Yelp, Google Business) that resonates with our target audience.
- Community Management: Monitor social media channels for comments, messages, and mentions. Engage with the audience promptly, fostering positive relationships and addressing inquiries or concerns effectively.
- Campaign Management: Plan and execute social media campaigns, including paid advertising campaigns, contests, and promotions, to drive engagement, increase followers, and achieve conversion targets.
- Develop program briefs for agency partner to customize product positioning and product launches with tactics that support customer engagement.
- Support media plan implementation and digital marketing efforts , including website management, with external vendors.
- Analyze market trends and competitor activities to identify opportunities and challenges, adjusting strategies as needed to maintain competitive advantage.
- Coordinated trade show participation , showcasing products effectively while networking with industry professionals to expand business relationships.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Planned, implemented , and tracked sales and marketing strategies to promote brand products.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
Endomarketing Coordinator
Cencosud
06.2021 - 06.2022
- Focus on promoting the company's values, culture, and initiatives to internal stakeholders. This includes developing campaigns, organizing events, and fostering a sense of belonging and pride among employees
- Implementing communication strategies to engage employees, disseminating important information, managing internal platforms and channels, and ensuring consistent messaging across the organization.
- Responsible for handling various communication tasks aimed at engaging and informing employees. This includes supporting internal events, collaborating with the human resources team to ensure consistent messaging, and managing all internal emails.
- Distributing internal communications such as newsletters, announcements, and memo, also assist in organizing and promoting company events, ensuring that employees are well-informed about activities and initiatives. Collaborating with HR to communicate important updates, policies, and procedures to all staff members.
- Strong communication skills , attention to detail, the ability to work collaboratively with different teams, and proficiency in organizing and prioritizing tasks are important for success in this position.
- Being responsive to employee inquiries, feedback, and concerns through email communication is crucial for maintaining a positive and informed workforce.
Marketing Leader
Hilton Garden Inn Hotel
05.2018 - 02.2021
- Develop and execute marketing campaigns to promote the destination to various target audiences, including tourists, travel agencies, and event planners.
- Collaborate with businesses, hospitality industry partners, and government organizations to create joint marketing initiatives and maximize exposure.
- Maintain and update destination marketing materials , including brochures, social media content, website information, and promotional videos.
- Conduct market research and analyze trends to identify target markets, consumer preferences, and emerging opportunities for destination promotion.
- Coordinate and participate in trade show s, industry events, and familiarization trips to showcase the destination and build relationships with key stakeholders.
- Monitor and report on the effectiveness of marketing campaigns, using analytics tools and metrics to measure reach, engagement, and conversion rates.
- Manage the destination's social media presence , including creating and scheduling content, engaging with followers, and monitoring online reviews and feedback.
- Collaborate with media platforms , influencers, and bloggers to generate positive coverage and increase destination visibility.
- Stay updated on industry trends , competitor activities, and best practices in destination marketing to recommend innovative strategies and tactics.
Marketing Coordinator
Best Western Hotel
02.2017 - 01.2018
- Collaborate closely with the design team and director of marketing to create marketing materials such as brochures, signage, and social media assets.
- Coordinate all marketing activities , events, and promotions to reinforce Keyes presence in the market, collaborating with other departments, vendors, and contractors as needed.
- Produce ongoing content such as email blasts and social media captions.
- Respond promptly and professionally t o customer inquiries, providing excellent service and support.
- Build relationships with our vibrant community of real estate associates.
- Actively participate in community-centric events , networking, and community outreach efforts.
- Support and manage systems that drive operational efficiencies across both corporate and associate marketing processes.
- Ensure brand standards are maintained for projects.
- Prepare reports, as needed , within project management system to track performance and identify opportunities for improvement.
Education
PUBLIC RELATIONS OFFICER -
PACIFIC UNIVERSITY
Santiago, Chile 03.2014 - 03.2017
JOURNALISM -
UNIVERSITY DEL DESARROLLO
Santiago, Chile 03.2013 - 03.2015
Skills
Communication Skills: Excellent written and verbal communication skills to articulate brand messaging clearly and effectively across different channels and audiences
Strategic Planning: Strong strategic planning skills to create long-term branding goals, develop marketing campaigns, and align branding initiatives with overall business objectives
Content Creation: Proficiency in creating engaging and compelling content for various platforms, including social media, websites, and marketing materials
Social Media Management: In-depth knowledge and passion for social media platforms, trends, and best practices The ability to leverage social media to drive brand awareness, engagement, and conversions
Analytical Skills: Proficiency in analyzing data, tracking brand performance metrics, and using insights to optimize strategies and campaigns for better results
Communication Skills: Excellent written and verbal communication skills to articulate brand messaging clearly and effectively across different channels and audiences
Communication Skills: Excellent written and verbal communication skills to articulate brand messaging clearly and effectively across different channels and audiences
franciscapintobarbieri@gmail.com
Birth
03/09/1995
Personal Information
Nationality: Chilean/ Italian
Languages
Spanish (native speaker), English (fluent)
Timeline
Digital Brand Manager
Cencosud
07.2022 - Current
Endomarketing Coordinator
Cencosud
06.2021 - 06.2022
Marketing Leader
Hilton Garden Inn Hotel
05.2018 - 02.2021
Marketing Coordinator
Best Western Hotel
02.2017 - 01.2018
PUBLIC RELATIONS OFFICER -
PACIFIC UNIVERSITY
03.2014 - 03.2017
JOURNALISM -
UNIVERSITY DEL DESARROLLO
03.2013 - 03.2015