CRM (Zoho, Hubspott, Sales Force)
FRANCISCA SANCHEZ
Sales & Marketing
Summary
Designer with a Master in Marketing and Product Management, with more than ten years of experience in the development, coordination, and implementation of marketing activations, corporate events, and digital campaigns, among other topics. Extensive experience in sustainability and triple impact matters. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
16
16
years of professional experience
Work History
Marketing Director
Montblanc
05.2022 - Current
- Cultivated relationships with key stakeholders to ensure successful product launches and promotional activities.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
Co-founder
T&W TRADE SANTIAGO
01.2017 - 07.2024
- Chilean - American startup, focused on closing solid waste cycles under two triple impact and B certified brands
- Hilana: Upcycled Cotton: sustainable home textiles ethically made from recycled cotton through zero-waste processes, while promoting circular economy and empowerment of artisan women through the craft of the loom
- And La Palma Eco-Wear: sportswear, beachwear, and corporate uniforms made from recycled plastic bottles through responsible processes, revaluing and formalizing work of waste collectors carried out by reinserted people and women heads of household
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Managed financial operations, ensuring fiscal responsibility and maintaining profitability during periods of economic uncertainty.
- Creation and coordination of corporate pilot programs for waste recovery through social innovation, training vulnerable and indigenous people in recycling and micro-entrepreneurship processes; thus forming agents of change with territorial focus.
- Developed key operational initiatives to drive and maintain substantial business growth
- Aligned organizational objectives with company mission, increasing revenue, profit, and business growth by collaboratively developing integrated strategies
- Oversaw business-wide changes to modernize procedures and organization
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance
- Managed divisional marketing, advertising, and new product development
- Established foundational processes for business operations.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives
- Increased company revenue by developing and implementing innovative marketing strategies.
- Grew the customer base through targeted outreach and networking events.
Marketing and Business Development Manager
FUNDACIÓN PATERNITAS SANTIAGO
2 2019 - 02.2022
- Job Hunting & Marketing
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Creation and implementation of corporate volunteering programs for stakeholders.
- Support coordination of training programs in welding, plumbing, and electricity for former inmates and people with limited resources of RM, who serve more than 700 people a year (Intramuros and CREO), with more than 67% of stay work over six months
- Selection of training areas according to labor market demands (construction, logistics, storage, etc.) to enhance their skills, improve their job preparation and thus facilitate their social reintegration
- Created plans and communicated deadlines to ensure projects were completed on time
- Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
- Leveraged fundraising strategy to produce a consistent monthly incomes.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Delivered engaging presentations at conferences and events, positioning the company as an industry thought leader.
- Researched and identified opportunities for account growth, account penetration, and awareness expansion.
- Launched successful product promotions, resulting in increased customer engagement and sales conversions (“Más que un almuerzo, un respiro”, “Dona un Día, Cambia Una Vida”, “Hagámoslo Posible”)
- Monitored campaign performance using data analytics tools; identified areas for improvement based on insights gathered.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
New Business Developer
EDICIONES E IMPRESOS S.A. SANTIAGO
01.2011 - 01.2017
- Sales and New Business Development
- Sale of advertising and special events for clients in luxury and semi-luxury sector
- Activations and BTL marketing actions in ski centers, golf tournaments, and main beaches (during summer)
- Activations of mailing campaigns for both B2B and B2C consumers of the holding
- Planning and monitoring of ED Magazine recognition and subscription campaigns, both printed and digital
- Planning and coordination of launch and special events for different clients (Ditec, Falabella, L'Oreal)
- Direct relationship with media and PR agencies, printers, and merchandising suppliers, among others.
- Increased client portfolio by 30% thanks to 360º relationship
- Organization and coordination of unique loyalty trips for high patrimony clients, to best destinations within Chile
- Organization and coordination of fundraising events with different foundations and NGOs to create awareness, link stakeholders and improve quality of life of children with diseases or vulnerable sectors
- Creation and implementation of volunteering programs to reinforce charitable activities and involve staff with supported organizations
- Coordination of Christmas exhibition, working together with more than 17 embassies where each country chose a local charity to support for 1 year, helping homeless people and sick children.
- Collaborated with sales and marketing departments to support business objectives and client acquisition
- Worked with existing customers to increase purchases of products and services
- Negotiated, prepared, and signed contracts with clients
- Planned marketing initiatives and leveraged referral networks to promote business development
- Researched and identified opportunities for account growth, account penetration, and market expansion
- Consistently exceeded quotas through penetration of new accounts
- Maintained a high level of integrity by keeping sensitive client data and corporate information confidential
- Completed and submitted monthly and yearly reports to support executive decision making
- Negotiated and closed long-term agreements with new clients in assigned territory
- Represented company and promoted products at conferences and trade association meetings
- Prospected for new business opportunities via cold calling, using lead generation lists, and networking
- Pitched ideas for business development to the executive team and gave in-depth presentations to clients using effective public speaking skills
- Scheduled promotional activities by available inventory and staff resources
Product Manager
ATRAPALO CHILE SANTIAGO
01.2010 - 01.2011
- In charge of Activities Area
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Established solid relationships between new suppliers and the company
- Increased average discount percentage and special offers by 30%
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Compiled product, market and customer data to generate informed sales and profit projections
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Coordinated project planning and execution with team members and team leads.
Media & Advertising Assistant
CALVIN KLEIN MILAN
01.2009 - 01.2010
- Monitoring of advertising activities of all different lines for Europe and Middle East countries.
- Invoice and budget control
- In charge of advertising archive (printed and digital)
- Database management
- Managed 7 employees in the media department at Calvin Klein.
- Collected information about kinds of audiences targeted by different media and the approximate size of each group
- Handled external communications with media and public relations professionals
- Led implementation of best practices to support customer service satisfaction initiatives
- Discussed marketing goals with clients to identify needs and articulate details to marketing team
Education
M.D. - Fashion Marketing & Product Management
INSTITUTO EUROPEO DE DESIGN MILAN
01.2009 - 2010.05
BBA - Graphic Design
PONTIFICA UNIVERSIDAD CATÓLICA DE CHILE SANTIAGO
03.2001 - 2006.06
Bachelor of Science - Social Sciences
PONTIFICA UNIVERSIDAD CATÓLICA DE CHILE SANTIAGO
03.2001 - 2003.03
Associate of Business Administration -
GOOGLE + IMPAQTO
01.2021 - 2021.05
Skills
Project Management
New Business Development
Strategic Planning
Sales Expertise
Networking Strength
Communications Management
Prospect Targeting
Market Tracking
Key Decision Making
Branding
Software
Adobe
Google Workspace
Microsoft Office
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Italian
Advanced (C1)
Interests
Personal Development
Outdoor and Team Sports
Creative Hobbies
Travel & Culture
Volunteering
Timeline
Marketing Director
Montblanc
05.2022 - Current
Associate of Business Administration -
GOOGLE + IMPAQTO
01.2021 - 2021.05
Co-founder
T&W TRADE SANTIAGO
01.2017 - 07.2024
New Business Developer
EDICIONES E IMPRESOS S.A. SANTIAGO
01.2011 - 01.2017
Product Manager
ATRAPALO CHILE SANTIAGO
01.2010 - 01.2011
Media & Advertising Assistant
CALVIN KLEIN MILAN
01.2009 - 01.2010
M.D. - Fashion Marketing & Product Management
INSTITUTO EUROPEO DE DESIGN MILAN
01.2009 - 2010.05
BBA - Graphic Design
PONTIFICA UNIVERSIDAD CATÓLICA DE CHILE SANTIAGO
03.2001 - 2006.06
Bachelor of Science - Social Sciences
PONTIFICA UNIVERSIDAD CATÓLICA DE CHILE SANTIAGO
03.2001 - 2003.03
Marketing and Business Development Manager
FUNDACIÓN PATERNITAS SANTIAGO
2 2019 - 02.2022
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