FRANCO CAFFARENA DAGORRET
Providencia
Summary
Dynamic leader with a proven track record at Huawei and Banco de Chile, enhancing business growth through strategic alliances and innovative product launches. Expert in agreement negotiation and cross-functional coordination, I increased online sales by 18% and launched pivotal banking applications, demonstrating exceptional project management and communication skills.
Overview
21
21
years of professional experience
Work History
Project Director
Kickoff Latam
10.2023 - 10.2024
- Implemented the new CRM of the company, increasing the online sales by 18%
Business Development Manager
Huawei
11.2022 - 09.2023
- Leader of strategic and commercial projects, achieved to close strategic alliance with MELI
Business Development Manager
Huawei
02.2021 - 10.2022
- Close strategic alliance with Scotiabank
- And choosen as Huawei speaker for AppGallery in South Cone
Business Development Manager
Huawei
06.2020 - 01.2021
- Achieved the most critical project for Huawei in Chile, closed alliance with Banco Estado and launched their App in AppGallery with a massive marketing campaign together
- Choosen as Huawei speaker for AppGallery in Chile
Sr. Product Owner
Banco de Chile
Santiago
11.2018 - 05.2020
- Award as the best Product Owner
- Developed and launched 2 crucial projects, focused in increasing the bank’s revenue: 1- Transfer money from your Credit Card
- 2- The new segmented campaigns portal for all clients
Product Owner
Banco de Chile
Santiago
02.2016 - 10.2018
- Product Owner in Charge of Credit Cards and Loans: Launched the new App Mi Banco and new private website
Online Channels Administrator
Banco de Chile
Santiago
01.2014 - 01.2016
- Developed omnichannel campaigns through all the point of contact with clients
- Launched the project “Mi WIFI” on the biggest 40 branches of the bank
Sr. Marketing Specialist
Banco de Chile
Santiago
05.2011 - 12.2013
- Developed strategies and launched massive marketing campaigns (TV, Radio, Press), and digital campaigns (e-mail, web, Facebook and Google) to increase the annual sales in 10%
Sr. Product Manager
Dydcom Chile S.A.
Santiago
04.2008 - 04.2011
- Developed 2 new VAS projects with Movistar, Entel and Claro, which increased the company revenue in 18%
Product Manager
Safeman S.A.
Santiago
09.2007 - 03.2008
- Developed the Commercial Strategy that increased the sales of Safeman S.A
- By 25%
Product Manager
Androme Ibérica S.L.
Barcelona
10.2006 - 08.2007
- Developed the Marketing Plan and Commercial Strategy for the Phemium SMS platform
Jr. Product Manager
Hotel Carlemany
Andorra
04.2006 - 09.2006
- Developed the Marketing plan and launched a PR campaign in Andorra
Marketing Specialist
Noa Projects S.L.
Barcelona
04.2005 - 03.2006
- Developed the Marketing plan and launched a new Travel Agency in Barcelona
Copywriter
B. Line S.A.
Santiago
12.2003 - 06.2004
- Developed campaign for the 7th International Automobile Show in Chile
Education
Master - Business Expert
The Power Business School
01.2020
Diploma - Strategic Management in Digital Marketing
Pontificia Universidad Católica
Santiago, Chile01.2016
Master - Marketing and Administration
EADA
Barcelona, Spain01.2005
Advertiser - Specialized in Creativity
Universidad del Pacífico
Santiago, Chile01.2004
Middle School -
Colegio Apoquindo Masculino
Santiago, Chile01.1997
Lower School -
Santiago College
Santiago, Chile01.1994
Skills
- Agreement negotiation
- Cross-functional coordination
- Project scope
- Scope development
- Business intelligence tracking
- Resource forecasting
Languages
- Spanish, Native
- English, Advanced written and spoken level
Hobbies and Interests
- Surfskate
- Climbing
- Windsurf
- Wingfoil
- SUP
- Water ski
- Music
- Meditation
- Reading
- Travelling
Personal Information
Date of Birth: 09/16/79
Rut
13.551.720-8
Timeline
Project Director
Kickoff Latam
10.2023 - 10.2024
Business Development Manager
Huawei
11.2022 - 09.2023
Business Development Manager
Huawei
02.2021 - 10.2022
Business Development Manager
Huawei
06.2020 - 01.2021
Sr. Product Owner
Banco de Chile
11.2018 - 05.2020
Product Owner
Banco de Chile
02.2016 - 10.2018
Online Channels Administrator
Banco de Chile
01.2014 - 01.2016
Sr. Marketing Specialist
Banco de Chile
05.2011 - 12.2013
Sr. Product Manager
Dydcom Chile S.A.
04.2008 - 04.2011
Product Manager
Safeman S.A.
09.2007 - 03.2008
Product Manager
Androme Ibérica S.L.
10.2006 - 08.2007
Jr. Product Manager
Hotel Carlemany
04.2006 - 09.2006
Marketing Specialist
Noa Projects S.L.
04.2005 - 03.2006
Copywriter
B. Line S.A.
12.2003 - 06.2004
Master - Business Expert
The Power Business School
Diploma - Strategic Management in Digital Marketing
Pontificia Universidad Católica
Master - Marketing and Administration
EADA
Advertiser - Specialized in Creativity
Universidad del Pacífico
Middle School -
Colegio Apoquindo Masculino
Lower School -
Santiago College
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