Gabriela Castillo
Lo Barnechea
Summary
Results-driven Brand Manager with 13+ years of experience who has developed and implemented successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Articulate and driven leader with high energy and engaging personality.
Overview
21
21
years of professional experience
Work History
Global Senior Brand Manager
Maderas ARAUCO S.A
01.2016 - Current
- Responsible for the development of marketing strategies (online / offline) and content to strengthen the global brand portfolio and increase global sales of the added value products
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- I´ve worked in the development of our brand-new marketplace, which will be launched in the first quarter of 2021
- Working closely with the Operations, Sales & Product Development areas
- Coordination between different digital media and design agencies to foresee the content published in media correspond with our global vision
- Owner of the global Line Review Product´ process realized every year between all our teams from countries that manufacture TFL products.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic for our new brand HILAM.
- Executed comprehensive 360 ° marketing plans that consistently achieved targets for increased revenue.
Regional Brand Manager
01.2013 - 01.2016
- Responsible for the performance of our brand portfolio, involving KPI´s and metric analysis for the different actions we made looking to enhance their presence in different markets
- Direct work with media agencies, advertising agencies and other service providers.
Product Manager
BCHL, Bright Choice Holding
01.2010 - 01.2013
- I was responsible for market analysis, new product development, brand value creation and training for internal clients
- Also, I was in charge of the administration and control of marketing budgets and the execution of marketing actions for the different brands of our products
- Franco-Chilean company based in Ningbo, oriented to offer trader services to companies that want to buy and / or develop new products in China.
Product Manager
01.2008 - 01.2009
- Responsible for the search, quotation & development of samples for both new products and /or products already developed
- Factory assessment both in quality assurance of products as on social conditions of the workers.
HHRR Specialist
Anglo American Chile
01.2005 - 01.2006
- Responsible for the developing, implementation & evaluation of a training program for High
- Performance Team’s at the Sulfide Plant
- In charge of the development of a Competences Plan for the different positions at the
- Mineral Processing Area, reporting both to the HHRR Manager and the Mineral Processing
- Manager
Consultant
01.2003 - 01.2005
- Responsible for the planning, implementation & evaluation of the training program for high performance team`s at the Maintenance Area for the Mining Process Division; the application of a Competency Evaluation System in the maintenance team of the division's high-tonnage truck fleet
- I also evaluated the implementation of the Competency Management Model in the SX-EW plants, an initiative that was looking to contribute to the increase in plant yields.
Education
Master´s Degree - Marketing and Commercial Direction, Marzo
Universidad Adolfo Ibañez
2015
undefined
Universidad Técnica Federico, María
2004
Skills
- Performance Monitoring
- Brand-Building Strategies
- Blog Posts Content Development
- Market Analysis
- Strategic Initiatives
- Public Presentations
- B2B Sales
- Product Management and Branding
- Social Media Campaign
- Growth Tracking
- Budgeting and Allocation
- Event Coordination
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Global Senior Brand Manager
Maderas ARAUCO S.A
01.2016 - Current
Regional Brand Manager
01.2013 - 01.2016
Product Manager
BCHL, Bright Choice Holding
01.2010 - 01.2013
Product Manager
01.2008 - 01.2009
HHRR Specialist
Anglo American Chile
01.2005 - 01.2006
Consultant
01.2003 - 01.2005
Master´s Degree - Marketing and Commercial Direction, Marzo
Universidad Adolfo Ibañez
undefined
Universidad Técnica Federico, María
Similar Profiles
José Torres LazoJosé Torres Lazo
Forest Machine Operator at CIMA Forestal Arauco S.AForest Machine Operator at CIMA Forestal Arauco S.A
Jaime Humberto Reyna AlonsoJaime Humberto Reyna Alonso
Real Estate Agent at Ciudad MaderasReal Estate Agent at Ciudad Maderas
Jackson ViergilusJackson Viergilus
Wood Cutter Machine Operator at Maderas Duran SPAWood Cutter Machine Operator at Maderas Duran SPA