GRACE PINTO LOZADA
Digital Marketing Specialist
Santiago
Summary
Digital marketing professional with proven track record in crafting innovative online strategies that drive engagement and growth. Known for collaborative approach, adaptability, and reliability in delivering high-quality digital solutions. Proficient in SEO, content management, and data-driven decision-making.
Overview
9
9
years of professional experience
14
14
years of post-secondary education
2
2
Languages
Work History
Digital Specialist
GHD
05.2023 - Current
- Provided guidance on best practices for digital asset management, ensuring consistent branding across all platforms.
- Developed comprehensive content strategies to drive organic traffic growth and improve search engine rankings.
- Collaborated with cross-functional teams to successfully execute integrated digital marketing initiatives.
- Optimized website performance by conducting thorough SEO audits and implementing recommended improvements.
- Enhanced digital strategies by analyzing data and developing innovative marketing campaigns.
- Designed visually appealing landing pages optimized for lead capture efforts through strong calls-to-action and streamlined navigation structures.
- Increased user engagement for various social media platforms through the creation of compelling content.
Marketing Executive Assistant
Plastic Surgery Center
02.2021 - 02.2023
- Collaborated with sales teams to create effective promotional materials that increased conversion rates.
- Developed engaging social media content strategies that fostered audience interaction and increased followership on various platforms.
- Analyzed campaign performance metrics to make data-driven decisions for future marketing efforts.
- Enhanced brand visibility by developing and implementing strategic marketing campaigns.
Social Media Manager
CHOKI Org
04.2016 - 11.2018
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Boosted brand visibility by creating and executing innovative social media campaigns.
Education
Bachelor of Arts - Mass Communication
Universidad Católica Santa Rosa
Caracas, Venezuela 05.2001 - 01.2015
Skills
- Social media strategy
- Digital marketing campaigns
- Conversion rate optimization
- Data analysis
- Branding
- Creative content
- Social media campaigns
- SEO optimization
- Consumer behavior analysis
- Landing page optimization
- Project management
- Content marketing
Timeline
Digital Specialist
GHD
05.2023 - Current
Marketing Executive Assistant
Plastic Surgery Center
02.2021 - 02.2023
Social Media Manager
CHOKI Org
04.2016 - 11.2018
Bachelor of Arts - Mass Communication
Universidad Católica Santa Rosa
05.2001 - 01.2015
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