Team and outdoor sports player: Rugby, mountain bike, swimming, running, trekking
Hector Iriarte Fuentes
Industrial Engineer, MBA
Santiago
Summary
Curious and enthusiastic leader, passionate about technology, eager student, always looking for opportunities to increase personal and professional networks.
Overview
2025
2025
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Head of Digital Experience, Post Booking & Mobile
LATAM Airlines
8 2019 - Current
- Definition and management of LATAM digital & mobile vision, strategy and key objectives
- Ideation, design, development, launch and management of new digital customer experience for more than 70 million passengers.
- Lead high performing multidisciplinary teams of +100 professionals to achieve business goals with high quality standards.
- Define and manage key business indicators related to maximizing post booking revenues, reducing operating cost by 50% and excel in customer satisfaction ratings.
Senior Director, Regional Sales
LATAM Airlines
09.2018 - 08.2019
- Achieved business targets by building, directing and motivating high-performing sales team in 8 different countries: Peru, Colombia, Ecuador, Mexico, Australia, Uruguay, Paraguay y Bolivia.
- Created and maintained strong business relationships with key partners.
Country Manager, Mexico
LATAM Airlines
11.2014 - 08.2018
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Defined and implemented business development and public relations strategy that improved brand awareness and market share by 30%.
- Developed and maintained relationships with customers and key business partners.
- Built and lead commercial team, group operations and support areas such as finance, accounting, human resources and legal.
Founder and General Manager
TuOla.mx
12.2011 - 10.2014
- Created first digital marketplace that rewards users for performing positive actions such as recycling, ride and bike sharing and promoting healthy habits that reached break even point after 15 months of operations.
- Raised private capital and government funding for $250k to develop digital platform, recruit management team, operate business.
- Created key business partnerships with government institutions, media and consumer goods companies.
Co Founder and General Manager
SINDER
02.2007 - 02.2011
- Launched and developed new business of environmental services (waste collection and recycling) in 4 different cities.
- Developed and implemented commercial and public relations strategies
- Recruited, developed and managed commercial, operations and administrative support team.
Finance and Real Estate Manager
Gap Inc
08.2003 - 02.2007
- Defined and execute Old Navy real estate strategy in USA and Canada opening 50 new stores per year
- Responsible for building and implementing growth plan to maximize and optimize Old Navy's stores portfolio, managing budget for new and existing stores
- Coordinate with multiple areas to achieve company's mid and long term goals
Project Manager
Oracle Corporation
08.1997 - 08.2001
- Led 2 project teams through design, implementation and launch process of technological solutions in 3 different industries (consumer goods, logistics and telco).
- Developed and implemented technology based solutions in 3 different countries (Mexico, USA and Venezuela) being key partner between customer needs and technology capabilities.
Senior Consultant
KPMG Consulting
06.1996 - 06.1997
- Identified business needs in 3 different projects through collaboration with key stakeholders providing business recommendations.
- Developed customer centric mindset, working under pressure and team working skills.
Education
MBA - General Management And Entrepreneurship
University of California At Berkeley
Berkeley, CA 08.2001 - 06.2003
Bachelor of Science - Industrial Engineering
Universidad Panamericana
Mexico City 08.1991 - 06.1996
Skills
- General Management
Embrace change and adapt to new challenges
Sales and Business Development
Project Management
Team building and leadership
Problem solving and design thinking
Build partnerships
Interests
Woodworking aficionado, creating from small utensils to large terrace tables
Courious reader of business, technology, novel best sellers and personal enlightenment books
Drawing cartoons, landscapes or abstract figures to relax my mind and search for creativity
Drummer and music enthusiast
Accomplishments
- Rugby player for Mexico National Team, 5 Intl caps
- Finished twice Escape of Alcatraz Swim Race
- Finisher of multiple 10k and half marathon races
Timeline
Senior Director, Regional Sales
LATAM Airlines
09.2018 - 08.2019
Country Manager, Mexico
LATAM Airlines
11.2014 - 08.2018
Founder and General Manager
TuOla.mx
12.2011 - 10.2014
Co Founder and General Manager
SINDER
02.2007 - 02.2011
Finance and Real Estate Manager
Gap Inc
08.2003 - 02.2007
MBA - General Management And Entrepreneurship
University of California At Berkeley
08.2001 - 06.2003
Project Manager
Oracle Corporation
08.1997 - 08.2001
Senior Consultant
KPMG Consulting
06.1996 - 06.1997
Bachelor of Science - Industrial Engineering
Universidad Panamericana
08.1991 - 06.1996
Head of Digital Experience, Post Booking & Mobile
LATAM Airlines
8 2019 - Current
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