Indira Alejandra Casique
Santiago,Región Metropolitana
Summary
Experienced Digital Marketing Executive offering 6-year background planning, developing, managing and implementing digital marketing strategies. Proficient in managing administrative tasks such as calendar management, data entry, and email marketing. Advanced written and spoken English skills and expertise in Microsoft Office Suite. Committed to building brand presence through effective optimization and management of partner and brand websites. Thrives in remote work environments with strong organizational and relationship-building skills.
Overview
12
12
years of professional experience
Work History
Digital Marketing Executive
Federation Of Tourism Companies Of Chile
11.2018 - Current
- Planned and executed web, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, content distribution, email marketing, and trackbacks.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Created and managed social media campaigns to increase brand engagement.
- Executed approximately 12 campaigns per month, achieving consistent engagement and optimizing email performance through targeted strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Post-produced a podcast with 3 seasons (24 episodes): Responsible for editing and distribution, ensuring high-quality audio and timely release of episodes.
Producer's Assistant
Bordes Cultural Foundation
02.2012 - 02.2016
- Completed wide range of tasks in diverse filming areas to support operations.
- Communicated with different departments to convey updates, issues and delays.
- Supported content team and assisted in with production and post-production process of video and graphic assets.
- Posted and composed copy for various social media platforms to help hype productions.
- Coordinated work of production interns, assigned tasks and verified completion.
- Created reports and documents and submitted production paperwork on time.
Education
High School Diploma -
J.A. Román Valecillos
San Cristóbal, Venezuela07.2011
No Degree - Journalism
Universidad De Los Andes
San Cristóbal, VenezuelSkills
- Remote Work Proficiency
- Self-Management and Time Management
- Advanced Written and Spoken English Skills
- Digital Marketing Expertise
- Email marketing campaigns
- Graphic Design Abilities
- Podcast Production and Promotion
- Microsoft Office
- Creative and Innovative
- Strong Communication and Relationship Skills
Timeline
Digital Marketing Executive
Federation Of Tourism Companies Of Chile
11.2018 - Current
Producer's Assistant
Bordes Cultural Foundation
02.2012 - 02.2016
High School Diploma -
J.A. Román Valecillos
No Degree - Journalism
Universidad De Los Andes
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