Israel Hernández
Santiago
Summary
As a passionate digital marketer with over 4 years of experience in creating and executing successful digital strategies, my goal is to drive the growth of brands and businesses through innovative, results-oriented approaches. My expertise spans from managing online advertising campaigns to optimizing websites and developing creative content. Always staying updated on the latest trends and technologies in digital marketing, my focus is on leveraging digital opportunities to achieve business objectives.
My strengths include creativity, analytics, and attention to detail, and I firmly believe in collaboration and teamwork to achieve exceptional results. Outside of work, I love exploring new cultures and firmly believe that diversity enriches our perspectives and helps us find innovative solutions.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Paid Media Executive
Barfood
10.2020 - Current
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Optimized targeting strategies by conducting thorough audience research and segmentation analysis.
- Utilize analytics tools to extract actionable insights and recommend optimizations
- Maximized reach and frequency across multiple channels while maintaining strict cost-per-acquisition targets.
- Managed end-to-end campaign development process, from planning and execution to reporting and analysis.
- Tracked key performance indicators to measure success of campaigns.
- Implemented A/B testing methodologies to optimize ad creatives and targeting strategies.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
Community Manager
Smooth Talker
10.2017 - 05.2018
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
- Implemented analytics tools to track community performance, identifying areas for improvement and adjusting strategies accordingly.
- Created valuable resources such as blog posts, whitepapers, webinars, and podcasts to educate community members on industry trends and best practices.
- Trained new staff members on effective use of digital tools for managing communications within the online community environment efficiently.
Education
Marketing & Advertising Technical Senior - Marketing & Advertising
IUTAR
Venezuela03.2011
Skills
- Google Ads
- META Ads
- Strong ROI Focus
- E-commerce
- SEO proficiency
- Ad copywriting
- Adobe Creative Suite
- Advertising Strategy
- Strategic plan development
- Budget Management
- Email Marketing
- Business Needs Analysis
Certification
- Google Ads
- SEO
- Google Analytics
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Timeline
Paid Media Executive
Barfood
10.2020 - Current
Community Manager
Smooth Talker
10.2017 - 05.2018
Marketing & Advertising Technical Senior - Marketing & Advertising
IUTAR
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