Jacob Vargas Armijo
Santiago
Summary
I am someone who is passionate about diving into projects and goals, both in professional and personal life. I have had experience in various industries, both back home and abroad. I am well skilled when it comes to marketing strategies and improving customer experience, as well as coming up with cool ideas and developing products and projects. Moreover, I really enjoy connecting with people and creating a positive atmosphere in the teams I work with, all while enhancing areas such as participation, communication, and personal growth.
Overview
10
10
years of professional experience
Work History
Product Campus Manager - Customer Experience
International Language Academy Of Canada, ILAC
10.2022 - 01.2024
- I spearheaded initiatives dedicated to enriching experience for around five thousand international students, actively supporting them by guiding their educational journey and providing continuous assistance. In this role, I coordinated various aspects to ensure holistic and rewarding process. Additionally, I developed and executed strategies focused not only on acquiring new clients but also on cultivating enduring relationships, thereby fostering long-term loyalty from internal and external clients and partners.
Marketing Associate - Travel
Sun Tourism - Australia
07.2021 - 05.2022
- I led promotion and marketing efforts, devising and executing innovative strategies and campaigns to attract clients and increase sales by up to 10 per day, enhance brand visibility, and drive business growth. By implementing creative sales tactics, I not only increased client acquisition but also prioritized retention through memorable experiences. This strategic approach not only bolstered revenue but also deepened customer relationships, fostering loyalty and generating vital recommendations for continuous success of business in tourism and hospitality sector.
Digital Marketing and Sales - ADS
Elmostrador.cl
02.2017 - 07.2018
- I strategically cultivated and managed relationships with both agencies and direct clients, effectively optimizing brand visibility to pursue 30 million Chilean pesos as a target during the high season. Additionally, I oversaw the collection and analysis of web metrics, crafted customized marketing materials, and generated comprehensive weekly KPI reports. Furthermore, I developed content strategies tailored to digital platforms, enabling agile adjustments to uphold relevance and foster customer loyalty in an ever-evolving and competitive communications landscape.
Key Account Manager - ADS
Arara AI
03.2016 - 01.2017
- I managed sales and developed WiFi advertising products, concurrently building relationships with agencies and clients, targeting up to 20 clients on daily basis. Additionally, I devised sales strategies to drive product growth and market penetration.
Digital Marketing and Sales - ADS
Biobiochile.cl
03.2015 - 02.2016
- The primary focus was to increase website and banner sales, with the goal of achieving predefined revenue targets. This involved implementing innovative strategies to enhance the visibility and effectiveness of these assets, directly contributing to the growth, reach, and frequency of the media outlet, and securing at least a 60% client portfolio participation.
Digital Media Assistant
Havas Media Group
06.2014 - 02.2015
- I formulated integrated campaign strategies, blending outreach initiatives across diverse sectors to create a cohesive brand identity. Additionally, I integrated media database technologies for more than 10 different clients, including tagging, tracking, and advertising service metrics, into media planning efforts. Furthermore, I coordinated media acquisition for various digital channels and generated performance analysis reports on media campaigns.
Education
TESOL (Teaching English as a Second Language) - Language Arts Teacher Education
International Language Academy of Canada
Vancouver, Canada01.2023
Digital and Multiplatform Communication - Marketing
Google Academy
Sydney, Australia01.2021
Yoga Teacher Training Certificate - Health And Wellness
Byron Yoga
Byron Bay, Australia04.2019
Bachelor Degree Advertising And Marketing - Communications
DUOC UC
Santiago, Chile01.2015
Skills
- Marketing
- Data Analysis
- Digital marketing
- Customer Experience Management
- Media agencies
- Bilingual Proficiency
- Goal Orientation
- Leadership
- Adaptability
- Strategic Planning
- Brand Promotion
Hobbies and Interests
Sports, yoga, hiking, biking, running - languages, travel, culture, learning, reading, lifestyle.
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Timeline
Product Campus Manager - Customer Experience
International Language Academy Of Canada, ILAC
10.2022 - 01.2024
Marketing Associate - Travel
Sun Tourism - Australia
07.2021 - 05.2022
Digital Marketing and Sales - ADS
Elmostrador.cl
02.2017 - 07.2018
Key Account Manager - ADS
Arara AI
03.2016 - 01.2017
Digital Marketing and Sales - ADS
Biobiochile.cl
03.2015 - 02.2016
Digital Media Assistant
Havas Media Group
06.2014 - 02.2015
TESOL (Teaching English as a Second Language) - Language Arts Teacher Education
International Language Academy of Canada
Digital and Multiplatform Communication - Marketing
Google Academy
Yoga Teacher Training Certificate - Health And Wellness
Byron Yoga
Bachelor Degree Advertising And Marketing - Communications
DUOC UC
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