RPG Videogames, Meeting new people, Sports, Fantasy & Sci-Fi, Amazing Food, New Tech, Writing
John Howard Kaplan
Chief Marketing Officer
Viña del Mar
Summary
Results-driven marketing professional with extensive experience in crafting and executing innovative digital marketing strategies. Renowned for delivering impactful campaigns that align with business objectives and exceed expectations. Highly collaborative and dependable team player, committed to achieving measurable outcomes while adept at adapting to the ever-evolving landscape of business needs. Proven ability to leverage data-driven insights to optimize performance and drive growth.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Digital /Digital Marketing Consultant
Freelance
06.2024 - Current
- Conceptualized and executed digital campaigns tailored for agency clients from the ground up. Utilized a range of marketing techniques, such as influencers, events, and engaging content. Orchestrated notable Multigame launch for Megalabs International Medical Lab. Facilitated prominent Flowolf gaming events to drive user interaction and brand loyalty.
- Conducted coaching ad honorem for local entrepreneurs under national program 'MentoresxChile', providing solutions for individuals affected by natural disasters over past decade
- Designed paid client ads for use on diverse social media platforms.
Sponsorship Manager
All Knights esports team
10.2023 - 05.2024
- Positioned team as a prominent brand in Chile and Mexico through innovative strategies. Leveraged gaming and esports expertise for impactful brand activations at HQ venue. Delivered creative solutions to leading brands, including Banco Santander and Visa. Developed tailored marketing initiatives for Bizarro and Smokeless to enhance brand presence.
- Developed a prospect list of 200+ potential clients across multiple industries by leveraging existing professional network and past client relationships
Head of Gaming Mkt
Bizarro Live Entertainment
Santiago
11.2022 - 05.2023
- Executed comprehensive marketing planning and creative leadership for GamersCity's first 3-day festival, enhancing brand recognition. Oversaw talent acquisition, influencer partnerships, and PR initiatives. Drew in 30,000+ attendees while generating 15 million organic reach and exceeding 5,000 brand mentions.
- Proficient in performing duties autonomously and collaborating seamlessly in a team setting.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
Marketing /Founder
Agencia FTW
Santiago
10.2019 - 10.2022
- Created organization's mission and vision statements for use by employees.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Founded thriving enterprise through recognition of market needs and development of creative solutions.
- Directed development of tournaments, digital events, and advergaming initiatives. Led campaigns and managed client relationships with brands and content creators. Executed collaborations with streamers and agencies to enhance brand visibility. Designed innovative marketing strategies to engage target audiences effectively.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Generated over 10k organic live viewers in premiere broadcast for Greenpeace
- Achieved recognition with 3 Effie awards for successful advergaming initiative with KIA
- Stablished gaming esports and digital marketing solutions for Novo Nordisk, ImageMaker, Leviatan, Copecuch, among
Sponsorship Manager
Isurus Gaming esports team
01.2019 - 04.2020
- Directing sponsorship activities for OMEN by HP brand in every facet: material production, social media engagement, offline and digital activations, event execution, budget administration, and contingency planning throughout Latin America.
- Leveraged data analysis to track sponsorship performance metrics, optimizing strategies for maximum ROI.
- Identified new business opportunities by staying informed on industry trends and competitor activity in the sponsorship space.
Digital/Gaming Director
Furia Agency
Santiago
05.2017 - 12.2018
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Oversaw company accounts within digital landscape, prioritizing OMEN by HP as regional consultant and project manager for events, exhibitions, tournaments, influencer coordination, and driving esports strategy for Latin America, working alongside leading regional teams during that timeframe.
- Implemented diverse Overwatch initiatives for Latin America in collaboration with Overwatch World Cup sponsorship
- Orchestrated launch of premier Latin American PUBG tournament, conducting simultaneous live finals in 5 countries in partnership with Nvidia.
Brand Manager
Invitro Games
08.2016 - 03.2017
- Directed global launch of indie video game 'Defenders of Ekron' on PC and Playstation 4. Oversaw publisher relations to strengthen partnerships and expand market presence. Developed and implemented public relations initiatives to boost game awareness. Orchestrated content marketing efforts to effectively reach diverse audiences. Represented brand at significant events, such as GDC in San Francisco, enhancing exposure. Established connections with industry media for improved outreach and coverage.
Chief Digital Officer
The Cow Company
SANTIAGO
01.2015 - 07.2016
- Leadership of the creative inhouse team that consisted in 10 people
- Developed data-driven marketing campaigns for better customer engagement and revenue growth.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Developed and executed digital strategies for campaigns and content marketing projects. Led creative team in producing engaging digital content and optimizing paid media performance. Worked collaboratively with brands like Lenovo, TomTom, Justice, Dewalt, along with local partners. Implemented strategic planning for event-focused digital content to maximize outreach.
Creative Director
Edgy S.A.
SANTIAGO
11.2011 - 07.2014
- Coordinated various projects at once, securing punctual completion and smooth operation.
- Achieved promotion from Art Director to Creative Director within one year. Pioneered social media and digital marketing strategies, resulting in significant client engagement and reach. Drove sales results for clients through innovative marketing approaches and targeted campaigns.
- Orchestrated creation of advergaming experience for Casillero del Diablo wine within "Devil’s Goalkeeper" campaign, partnering with Manchester United across 45 countries.
- Monitored industry trends to keep creative materials fresh and engaging.
Education
Bachelor of Advertising And Marketing - Advertising
DuocUC
Viña Del Mar, Chile01.2010
Bachelor of Marketing - Business Engineering
Universidad Adolfo Ibáñez
Viña Del Mar, Chile01.2005
Skills
Digital marketing expertise
Gaming industry knowledge
Effective team leadership
Strategic planning
Social media marketing
Development of influencer campaigns
Graphic design fundamentals
Creative copywriting
PORTAFOLIO & PRESS
- https://linktr.ee/SOMECAMPAIGNSWITHINFLUENCERS
- Https://vimeo.com/303824952
- Https://vimeo.com/311308413
- Https://vimeo.com/235970054
- Https://vimeo.com/nglbrrts/devilsgoalkeeper
- Https://bit.ly/gameDesorder
- Https://bit.ly/Gamerscity2023
Interests
Timeline
Digital /Digital Marketing Consultant
Freelance
06.2024 - Current
Sponsorship Manager
All Knights esports team
10.2023 - 05.2024
Head of Gaming Mkt
Bizarro Live Entertainment
11.2022 - 05.2023
Marketing /Founder
Agencia FTW
10.2019 - 10.2022
Sponsorship Manager
Isurus Gaming esports team
01.2019 - 04.2020
Digital/Gaming Director
Furia Agency
05.2017 - 12.2018
Brand Manager
Invitro Games
08.2016 - 03.2017
Chief Digital Officer
The Cow Company
01.2015 - 07.2016
Creative Director
Edgy S.A.
11.2011 - 07.2014
Bachelor of Advertising And Marketing - Advertising
DuocUC
Bachelor of Marketing - Business Engineering
Universidad Adolfo Ibáñez