NICOLAS DELSOL
Santiago de Chile
Summary
International senior executive with 25+ years of leadership in food retail and discount formats across Europe, Latin America, and Asia. Leading multi-country operations with turnovers exceeding €650M and teams of 3,500+ employees. Recognized logistics and supply chain expert, with strong achievements in efficiency optimization and network performance. Skilled in designing and scaling innovative retail formats, and driving large-scale business transformations, turnarounds, and operational excellence in highly competitive markets.
Overview
29
29
years of professional experience
Work History
GENERAL MANAGER Super10 / Mayorista 10
SMU S.A.
08.2019 - Current
- Company Overview: Food retail multiformat company
- Directed a 68 stores network (Super10 & Mayorista10), €460M yearly turnover and 3,500+ staff
- Successfully Designed and launched Super10, a new Soft Discount retail format.
- Opened 4 pilot stores (2021), scaled to 16 stores by Dec 2024 and 30 stores conversions by Aug 2025.
- Led network transformation and expansion, positioning Super10 as a disruptive market player.
- Reporting to the CEO of SMU SA
CHIEF OPERATING OFFICER - BRASIL
DIA GROUP
03.2019 - 06.2019
- Company Overview: Global Food Retail Discounter
- Directed a network of 505 proximity stores, €565M yearly turnover
- Drove operations of 3 Distribution Centres (62.160 sqm, 538 staff)
- Led national Supply Chain department, Logistic projects and loss prevention department
- Member of the country executive committee - Reporting to the country CEO
REGIONAL OPERATION DIRECTOR - ARGENTINA
DIA GROUP
11.2016 - 02.2019
- Company Overview: Global Food Retail Discounter
- Led a network of 626 proximity store, €650M yearly turnover
- Managed the national back-office department 30+ staff
- Commercial Coordination (planograms, micro & macro-layouts, store models & projects)
- Supply Chain efficiency (store automatic ordering, demand planning, on shelves availability)
- Operational Excellence (operational efficiency, processes re-engineering, and waste reduction)
- Reporting to the country COO
LOGISTICS DIRECTOR - ARGENTINA
DIA GROUP
11.2014 - 10.2016
- Company Overview: Global Food Retail Discounter
- Drove operation of all 6 Distribution Centres of the country, 97.750 sqm and 800+ staff
- Improve productivity through process optimisation & technology implantation
- Designed a predictive Business Intelligence based on real time information
REGIONAL OPERATION DIRECTOR - FRANCE
DIA GROUP
03.2014 - 10.2014
- Company Overview: Global Food Retail Discounter
- Directed a network of 83 Large-format stores, €270M yearly turnover
- Reporting to the Regional Director
GENERAL MANAGER - CHINA
DIA GROUP
09.2013 - 02.2014
- Company Overview: Global Food Retail Discounter
- Led a 6 month Mission to shut down all company operations
- Close the stores, liquidate the stock and negotiate all employee layoff
- Early termination of all contracts (stores and equipment subleases, services)
- Negotiate the termination of all 65 franchises contracts
- Member of the country executive committee - Reporting to the country CEO
- Beijing DIA Commercial Ltd. €36M turnover, 130 stores - 1 Distribution Center 12.000 sqm - 600 Staff.
OPERATION DIRECTOR (COO) - TURKEY
DIA GROUP
01.2012 - 09.2013
- Company Overview: Global Food Retail Discounter
- Directed a network of 600 Stores (200 of them Franchise) €310M yearly turnover
- Drove operations of the 2 Distribution Centres 36.200 sqm (264 staff)
- Full responsibility over the expansion (57 own stores and 36 franchises openings)
- Member of the country executive committee - Reporting to the country CEO
SUPPLY CHAIN DIRECTOR - TURKEY
DIA GROUP
12.2010 - 01.2012
- Company Overview: Global Food Retail Discounter
- Managed a department of 40+ people focusing on supply chain efficiency that includes:
- - Store design (layout & planograms)
- - Logistics: distribution centers performance and transportation cost optimization
- - Supply Chain tools (automatic ordering and demand planning)
- Led a large-scale cost killing program to optimize refrigeration, lighting, and HVAC systems, delivering significant cost savings (-13%) and sustainability improvements.
- Member of the country executive committee - Reporting to the country CEO.
SALES DIRECTOR - GREECE
DIA GROUP
12.2008 - 12.2010
- Company Overview: Global Food Retail Discounter
- Headed a proximity network of 180 stores, €185M yearly turnover
- Managed the national back-office department 20+ staff
- Member of the country executive committee - Reporting to the country CEO.
SENIOR PROJECT MANAGER - SPAIN
DIA GROUP
06.2002 - 11.2008
- Company Overview: Global Food Retail Discounter
- Led deployment of strategic projects across all international operations
- Store productivity models, store processes re-engineering, Checkout Productivity Expert
- Support the launch of Chinese market operation (overall 6 months in various stays)
- Member of the International support team - Reporting to the International COO
KEY ACCOUNT EXECUTIVE - FRANCE
CHRONOPOST
09.1998 - 05.2002
- Company Overview: Express parcels delivery.
- Responsible for a 500 client’s portfolio (4,2 M euros)
FINANCIAL CONTROLLER - GUINEA
AGENCE FRANCAISE DE DEVELOPPEMENT
01.1997 - 06.1998
- Company Overview: Governmental aid agency.
- 4.000 hectares plantations (palm and rubber crops) with an annual budget of 4 M€
- Administrative and accounting management of the plantation.
- French government financial backer for bilateral aid.
Education
Master's degree - Business Administration and Management
INSEEC Bordeaux
01.1996
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
Languages
French (native), Spanish (fluent), English (fluent)
Section name
Universidad Católica de Chile: Curso de Innovación y Tranformación Digital (2021)
Timeline
GENERAL MANAGER Super10 / Mayorista 10
SMU S.A.
08.2019 - Current
CHIEF OPERATING OFFICER - BRASIL
DIA GROUP
03.2019 - 06.2019
REGIONAL OPERATION DIRECTOR - ARGENTINA
DIA GROUP
11.2016 - 02.2019
LOGISTICS DIRECTOR - ARGENTINA
DIA GROUP
11.2014 - 10.2016
REGIONAL OPERATION DIRECTOR - FRANCE
DIA GROUP
03.2014 - 10.2014
GENERAL MANAGER - CHINA
DIA GROUP
09.2013 - 02.2014
OPERATION DIRECTOR (COO) - TURKEY
DIA GROUP
01.2012 - 09.2013
SUPPLY CHAIN DIRECTOR - TURKEY
DIA GROUP
12.2010 - 01.2012
SALES DIRECTOR - GREECE
DIA GROUP
12.2008 - 12.2010
SENIOR PROJECT MANAGER - SPAIN
DIA GROUP
06.2002 - 11.2008
KEY ACCOUNT EXECUTIVE - FRANCE
CHRONOPOST
09.1998 - 05.2002
FINANCIAL CONTROLLER - GUINEA
AGENCE FRANCAISE DE DEVELOPPEMENT
01.1997 - 06.1998
Master's degree - Business Administration and Management
INSEEC Bordeaux
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