Summary
Overview
Work History
Education
Skills
Websites
Personal Information
References
Timeline
Generic
RENE BASAEZ LOPEZ

RENE BASAEZ LOPEZ

Business Management / Master´s In Direction Of Marketing And Sales
Santiago

Summary

Strategic Commercial Manager possessing solid knowledge of performance reporting and financial and budgeting processes. Bringing 12-year background developing and implementing commercial strategies, conducting market research and analysis and coordinating with diverse teams. Confident communicator comfortable managing high volume of work. I have a master's degree in marketing and sales management from the Universitat de Barcelona, and I have developed and implemented effective marketing and sales strategies and campaigns that have increased brand awareness, customer loyalty, and sales performance in the Chilean market. I have also built and managed a high-performing sales team that delivers excellent customer service and satisfaction. As a Sales Manager, I am responsible for setting and achieving sales targets, managing budgets and forecasts, negotiating contracts and partnerships, and ensuring compliance with the company's standards and policies. I am always looking for new opportunities and challenges to grow personally and professionally, and to contribute to the success and innovation of the Company. I value teamwork, diversity, creativity, and excellence, and I strive to make a positive impact in the industry and the society.

Overview

13
13
years of professional experience
6
6
years of post-secondary education
1
1
Language

Work History

After Sales Commercial Manager

Salfa
01.2024 - Current
  • Created, developed and implemented a sales strategy to increase the workshop occupation rate.
  • Negotiated contracts and product prices by collaborating with vendors and developers.
  • Built relationships with clients to establish new contracts.
  • Streamlined internal processes by identifying areas for improvement and implementing changes to increase efficiency.
  • Used key metrics and prepared reports for senior management to monitor performance of commercial activities.

Commercial Brand Manager

Kovacs Nissan
10.2018 - 10.2023
  • Created, developed and implemented different sales strategies to increase sales in short and long term.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Negotiated with suppliers to get the best conditions for the needed solutions by the company.
  • Managed all the Nissan sales operation, created administrative solutions and proceedings of sales.

Financing and Insurance Manager

Kovacs
01.2021 - 01.2022
  • Created, developed and implemented different sales strategies to increase loan and insurance sales
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.


Used Car Sales Manager

Kovacs
03.2019 - 01.2020
  • Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimize customer options.
  • Conducted daily and weekly sales meetings to develop viable sales forecasts and associated sales strategies.
  • Hired, trained and monitored performance of salespeople to establish sales quotas and manage sales goals.
  • Furnished dealership with accurate floor traffic control data and weekly reports on sales activities.

Commercial Brand Manager

Kovacs Peugeot
10.2018 - 12.2019
  • Created, developed and implemented different sales strategies to increase sales in short and long term.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Negotiated with suppliers to get the best conditions for the needed solutions by the company.
  • Managed all the Peugeot sales operation, created administrative solutions and proceedings of sales.

Sales Manager of Santiago

Kovacs Chevrolet
07.2011 - 09.2016
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

Education

M.D. - Direction of Marketing And Sales

UNIVERSITAT DE BARCELONA
Barcelona
05.2016 - 05.2017

Bachelor of Science - Business Management

PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAISO
Valparaíso, Chile
05.2005 - 05.2010

Skills

  • Customer Relationship Management
  • Competitive Analysis
  • Market Trends
  • Team Training
  • Sales strategy
  • Strategic Marketing
  • Business Administration

Personal Information

Age: 37

References

  • Luis Hermosilla, Zone Manager, Stellantis, +56 9 41737674
  • Leandro Gonzalez, Gte. General Truckstar, +56 9 44677609

Timeline

After Sales Commercial Manager

Salfa
01.2024 - Current

Financing and Insurance Manager

Kovacs
01.2021 - 01.2022

Used Car Sales Manager

Kovacs
03.2019 - 01.2020

Commercial Brand Manager

Kovacs Nissan
10.2018 - 10.2023

Commercial Brand Manager

Kovacs Peugeot
10.2018 - 12.2019

M.D. - Direction of Marketing And Sales

UNIVERSITAT DE BARCELONA
05.2016 - 05.2017

Sales Manager of Santiago

Kovacs Chevrolet
07.2011 - 09.2016

Bachelor of Science - Business Management

PONTIFICIA UNIVERSIDAD CATÓLICA DE VALPARAISO
05.2005 - 05.2010
RENE BASAEZ LOPEZBusiness Management / Master´s In Direction Of Marketing And Sales