Ricardo Manriquez Palacios
Santiago
Summary
Experienced global marketing and technology consultancy leader focused in the hospitality and food and beverage sectors. Skilled in Negotiation, Budgeting, Market Planning, Omnichannel marketing strategies, CX development and implementation across the retail, hospitality, government, and services industries. In tune with customer needs and pains. Having lived through them myself. Passionate for technology and people. As a diplomat’s son, grew up in multicultural and multilingual environments that led to high adaptability, resilience, and empathy. Mentor and team leader bringing company culture to the teams I work with.
Overview
24
24
years of professional experience
8
8
years of post-secondary education
5
5
Languages
Skills
Implementation (Opera Micros)
undefinedWork History
General Manager
Karrott Engagement
Santiago
09.2017 - Current
- Founded start-up incorporating partners Consultancy and business development activities that led to successfully signing on 5 companies in first 24 months delivering 480K USD in sales 2022
- Break even in year 2
- Day to day running of project teams, data scientists, developers, and Marketing team
- Developed Cloud based engagement generation platform (SaaS)in a period of 12 months
- Implemented Cloud solutions by creating partnerships with partners (AWS, Oracle) focusing on start-ups through VCs and business incubators Led company growth strategy, achieving 134% increase in EBITDA Raised Half Million USD from VC for company focused on business scaling activities (Business Development, Technology and Marketing)
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
Regional Director / General Manager / Consultant
Hotel Dynamics Group – Hospitality
Dubai
02.2009 - 12.2016
- Achieved 30% increase in EBITDA margin performance through top line focus while maintaining strict controls over costs and overhead Increased employee engagement from 36% to 72% achieving company’s highest growth world-wide by implementing KPIs per team and team building meetings and training
- Successful platform deployment across Europe, Middle East and Africa for Marriott, Hilton and by leveraging partnership with Microsoft Alliance
- (Dynamics/Azure) Increased company client portfolio by 40% in 2-year period by penetrating Africa and acquiring new partner brands (Millennium and Sun International) Led company turn around achieving growth after 6 years of continued decrease in number of programs Led company through Management Buy Out (MBO) process in period of 8 months
Area Director of Sales and Marketing
InterContinental Hotels Group
Dubai
07.2006 - 12.2008
- Achieved 25% increase in rooms revenue in Crowne Plaza Dubai, while managing to open 4 properties across the region in a period of 14 months.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Group Director of Sales
Jumeirah International Corporate Sales Office
Dubai
06.2005 - 06.2006
- Coordinated cut over from “Leading Hotels of the World” to private label (GDS) by contracting & managing consortia preferred partnerships Spearheading the transition sales teams at opening of new hotel: Essex House, New York in a period of 6 months Managed an effective increase in production through GDS for all Jumeirah properties during GDS cutover
Director of Business Development & Marketing
Jumeirah Emirates Tower Hotel
Dubai
06.2003 - 01.2005
- Re-engineered sales department to optimize market mix within main feeder markets: UK,
- GCC, Germany, Switzerland, Asia & USA Managed to bring hotel over 15% above Revpar of competitive set
Director of Sales & Marketing
Radisson SAS Hotel
Beijing
03.2002 - 06.2003
- Managed to bring hotel to Revpar penetration above competitive set by focusing on the Japanese and Chinese feeder markets
- Managed and motivated sales team to increase revenue 18% in 12 months.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
Director of Marketing
Park Hyatt Mendoza & Regency Casino
Mendoza
10.2000 - 03.2001
- Opened Hotel and Casino in brand-new market through strong economic crisis managing to hit budgeted revenues in 1-year period.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Organized and executed robust, creative experiential marketing events.
Director of Business Developmen
Hyatt Regency Santiago
Santiago
02.1997 - 10.2000
- Consolidated a team of 12 employees in the areas of: Sales (leisure, corporate & MICE),
- Banquet Sales, Public Relations, Reservations, Group Reservations & Revenue
- Management, creating first Pipeline sales program in hotel that led to its initial key account management system
- Increased Revpar penetration by 12% for US and European feeder markets
Education
Advanced negotiation techniques, Selling techniques, IMAC (Integrated Marketing and - Marketing
Hyatt International
Santiago, Chile 01.1987 - 01.1991
Diploma - Marketing
Universidad Adolfo Ibañez
Santiago Chile 02.1991 - 12.1991
Technical - Law
Pontificia Universidad Catolica
Santiago, Chile 03.1989 - 12.1991
Volunteer
Volunteer of the Santiago Fire Brigade for the past 30 years, helping our community in case of emergencies, natural disasters as well as fire and rescue activities.
Timeline
General Manager
Karrott Engagement
09.2017 - Current
Regional Director / General Manager / Consultant
Hotel Dynamics Group – Hospitality
02.2009 - 12.2016
Area Director of Sales and Marketing
InterContinental Hotels Group
07.2006 - 12.2008
Group Director of Sales
Jumeirah International Corporate Sales Office
06.2005 - 06.2006
Director of Business Development & Marketing
Jumeirah Emirates Tower Hotel
06.2003 - 01.2005
Director of Sales & Marketing
Radisson SAS Hotel
03.2002 - 06.2003
Director of Marketing
Park Hyatt Mendoza & Regency Casino
10.2000 - 03.2001
Director of Business Developmen
Hyatt Regency Santiago
02.1997 - 10.2000
Diploma - Marketing
Universidad Adolfo Ibañez
02.1991 - 12.1991
Technical - Law
Pontificia Universidad Catolica
03.1989 - 12.1991
Advanced negotiation techniques, Selling techniques, IMAC (Integrated Marketing and - Marketing
Hyatt International
01.1987 - 01.1991
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