Yasmin Burchill

Fulfilling a lifelong ambition to travel Latin America.

• Held full responsibility for the PPC department's P&L, ensuring commercial performance and sustainable growth.
• Drove new business acquisition through successful direct involvement in prospective client pitches and by representing the agency at key industry events such as BrightonSEO.
• Acted as the senior escalation point across all department accounts, providing strategic oversight and successful issue resolution.
• Built, maintained and strengthened relationships with C-suite stakeholders within top-tier client organisations, advising on Paid Media strategy.
• Oversaw the training, development and wellbeing of the PPC team, fostering a high-performance and supportive culture.
• Collaborated closely with the Heads of Paid Social and Programmatic to advance cross-departmental operational efficiency and strategic alignment.
• Ideated and implemented several operational processes and efficiencies across the department and wider agency, including but not limited to escalation and client flag processes, peak period operational processes and departmental senior leadership meetings.
• Joined Impression as a Senior Paid Media Strategist, taking direct ownership of several of the PPC team's highest-spending client accounts. Earned a promotion to Paid Media Lead after six months in role, where I took on team leadership and client escalation responsibilities.

• Served as Account Lead for NOW and Tesco's brand division, overseeing strategy and performance across key campaigns.
• Managed over £6 million in media spend across all of NOW's streaming products, ensuring efficient budget allocation and measurable growth.
• Spearheaded and implemented PPC and TV measurement integration across Tesco brand accounts.
• Completed a year-long management training programme and subsequently led a team of four, supporting their development and day-to-day performance.
• Joined the organisation through its PPC graduate scheme, successfully completing industry-leading training programmes and progressing into senior account responsibilities. Received two promotions to Senior Account Manager and Manager, taking on additional client and people leadership responsibilities.